Write anchor text for readers first and review the overall pattern rather than chasing a fixed ratio.
Anchor text is the visible text readers click. It should help explain what they will find at the destination. There is no universal anchor text percentage that guarantees safe or successful rankings, so avoid planning a profile around a rigid formula.
Make each link understandable
Choose concise wording that fits the sentence. A brand name, page title, descriptive phrase, or plain URL may all be appropriate depending on the context. Avoid forcing an exact-match keyword where it makes the sentence awkward.
Review the whole pattern
When auditing links, look for repeated commercial phrases, irrelevant anchors, or sudden patterns that do not match how independent publishers normally cite your content. Consider who placed the link, why it exists, and whether it was editorially controlled.
Improve the source, not just the wording
If publishers struggle to describe your page, the destination may need a clearer title, stronger evidence, or a more focused resource. Earn references by making the page easy to understand and useful to cite.
Keep anchor text decisions tied to the reader experience. That is more robust than asking every publisher to use the same phrase.